Not all, but yes SEO can be automated in certain areas. SEO is one of the most critical objectives of digital marketers. It is not only time-consuming but also has many elements to be taken care of. An organization trying to handle search engine optimization may find this a daunting task and may have to hire full-time experts. Automating SEO can solve this issue and boost the productivity of a business.
Taken out from the blog section of the best digital agency in philadelphia. In this article, we will talk about what exactly SEO automation is, the elements of SEO that can be automated, and the tools that can help in the automation process.
What is SEO automation?
By SEO automation we mean automating the process of search engine optimization. This can be achieved by utilizing some software, online tools, or any other program that will diminish the necessity of manual SEO. However, not all elements of SEO can be automated, some require human intervention to date.
SEO automation tools come into play while automating certain SEO elements. The primary objective prior to the application of SEO automation is to detect the elements which could be automated and which could not be.
Let us learn about the elements that can be automated.
The Elements of SEO that can be Automated
Some of the most common SEO elements that can be automated are:
Backlinks are one way to understand the authority of a site. Search engine evaluates a site based on the number of backlinks that points to the concerned site. The more links pointing to a site, the higher it ranks on SERPs.
Backlink analysis will show you the sources linking to your site. Ideally, reputable sources use such backlinks to expand their network. In case, there is any shady website connected to your site, then it may cause you penalties. Through the analysis, you can also find the reason why the sites are pointing at your site. Backlinks are also useful in analyzing a competitor’s website.
For a large website with several pages, keeping a track of SEO ranks for multiple keyword applications could be a tiresome job. Rank tracking tools make the process of detecting each page rank, and their improvement or decline over time. It can also help you understand whether the SEO is actually working or not.
Search engines provide the best results for any user search. It ignores sites with unsafe security protocols, broken links, or messy page designs. Running manual tests on every page of a site is difficult. Site monitoring helps in paying attention to all the pages without having to through each of them. Automating tool used in site monitoring will notify you as soon as it detects something unusual.
The automation tools used for your website’s SEO can be used on competitor’s websites as well to evaluate it. This will help in learning the factors responsible for the good performance of your competitor’s website and you can apply the same on your site too.
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